If you’ve read The Webmasters’ Roofing SEO guide, you understand the foundational principles of search engine optimization for roofers. But unfortunately, SEO has a bad reputation in the roofing community, primarily because of bad actors in the marketing space.
As a Sugar Hill, GA roofing company, we’ve found that SEO works great for our goals. First, of course, we use SEO to help reach new customers in the Sugar Hill, Georgia area, rather than to simply brag about our website. Below we will demonstrate the main reason SEO works for Sugar Hill roofers.
Local SEO for Roofers in Sugar Hill, Georgia
SEO works in Sugar Hill because of a sub-category of SEO known as Local SEO. For those unaware, Local SEO aims to reach local consumers specifically through Google’s Local Map 3-Pack and locally-relevant organic results. To achieve this, you must implement two concepts.
The first step to Local SEO success is DataPins. You can see our pins here, demonstrating our work in Sugar Hill and surrounding cities. Pins insert schema markup and geo-coordinates onto our website, along with unique photos and captions from our job sites.
Since DataPins is user-generated content from actual roofing companies like ours, it helps Google understand that our website and services are legitimate. Furthermore, it serves as a digital hand raise that allows us to show up on Google Maps and traditional Google organic results.
Local Landing Pages
Another Local SEO factor in Sugar Hill is local landing pages, AKA city pages. Since we serve customers in nearby cities, we want to reach people requiring roofing services in smaller towns like Alpharetta, Buford, and Sandy Springs. We also create a page for a big city like Atlanta, GA.
Each of our city pages provides unique value to consumers in those areas. We don’t use duplicate content or copy-paste the exact text across multiple location pages. Instead, we use DataPins to insert unique captions based on the city we serve. The results are very appealing.
Benefits of SEO for our Sugar Hill Roofing Company
SEO can be used for the right or wrong reasons. In our case, we use SEO to benefit our customers and help them find high-quality roofing services in Sugar Hill, GA. Yes, we get a good amount of Sugar Hill roofing leads because of our search engine optimization efforts, but that’s the point.
The key is maintaining the highest standards for our roofing bsuiness, which involves reaching customers who need our services. We offer asphalt shingle roof repair, TPO roof repair, and hail damage roof repair, among other options. We want our customers to find our service pages.
The primary goal of SEO for roofers is consumer reach. But the key is reaching the right consumers — not just anyone. For example, we want to reach home and building owners in Sugar Hill and surrounding cities as a local roofing company.
But, on the other hand, we don’t need to reach people in Los Angeles. So, therefore, our SEO strategy mimics our defined audience.
In 2022, consumers can evaluate your bsuiness thoroughly before hiring you. Google, Facebook, and Yelp are three of thousands of review platforms consumers can monitor regarding your roof company.
As a result, we encourage our customers to provide honest feedback.
Lacking online reviews for your business is a major red flag, even as much as having dozens of bad reviews. When you ask for reviews consistently, you will inevitably receive a few negative complaints. However, the majority will be positive and can help other consumers trust your business.
Digital Business Card
Last but not least, SEO helps brand our company online and make our website a digital business card. When people come to our website, we want them to see pictures of our staff and begin to start trusting our business. We believe that this personal touch helps us do the best work.
Consumers have a wide range of roofing options in the Sugar Hill area, but we are the best choice. We believe in doing the best possible job for all of our clients, proven over years of dedication and results. We provide fast, efficient results with a no-nonsense approach. You can count on us.
Final Thoughts on Search Engine Optimization
Some roofers hate SEO and go all-in on PPC. However, as a Sugar Hill roofing company, we use SEO for the right reasons. As a result, SEO helps us drive success for our business, but most importantly, reach new customers. Our content is high-quality and appeals to actual customers.
We recommend trying SEO as a roofing company, and we hope that our process helps us reach customers with high-quality services. We understand that each client puts their faith in our business, and we deliver every time. The good news is that SEO in Sugar Hill is helping us reach goals at Adams and Sons Roofing.